Surprisingly, what many businesses never realised about audio and video transcription services is that, when used in a strategical marketing approach, your business can help you to generate more leads and sales from search engines, like Google, Yahoo and Bing.
As companies these days rely heavily on search engines and social media to generate more business, it is important to know how to maximise your current marketing collateral to achieve the results you want.
The question is: How do transcription services actually help in rankings?
Firstly, getting higher rankings on Google means your customers stand a higher chance of finding you when they search for specific keywords. The major element of search engine optimization (SEO) is content. Google will crawl your website to monitor the keywords you are ranking for and whether your content is relevant and targeted. The only criteria is that your content must be textual.
On the flip side, video marketing is one of the fastest growing marketing tactics being used by many businesses across the globe. Apart from optimization your video on Youtube, how else can you better leverage your audio or video content to rise in rankings?
Get your audio and video transcribed!
One major issue faced in videos is that the script or words spoken in the clips can’t be searched or crawled by the search engines. That means your content may be relevant and highly valuable to your customers but essentially, it’s trapped in your video.
Audio and video transcription services are the only way you can release all that great content. Every word transcribed on the same page as your video insinuates when people search for particular keywords, they are most likely to find your page.
Useful Findings for Businesses to Know
A study was conducted by LiveClicker based on 37 web pages that were indexed and crawled by search engines before and after transcription. The results showed that pages with transcripts earned on average 16% more revenue than they did before their audio and video were transcribed.
Add subtitling and closed captions to your video files
Believe it or not, closed caption is another proven way to make your content searchable in search engines. Closed captions come from a text file that your video references as it plays. Most of us know it as subtitles. Subtitling services provided by language solutions service providers is one of the most efficient ways in helping businesses add closed captions to your videos.
Subtitles increases engagement.
As a business, you want to capture the attention of your audience. When they watch your video, you want to keep them watching and not leave after a few seconds.
Longer watch time increases your search rankings both on Google and Youtube. As long your viewers are engaged with your video, regardless of any audio, your page ranks will increase.
Useful Findings for Businesses to Know
A study conducted by PLYMedia measured a 40% increase in viewership when videos contain subtitles. Further results showed that a staggering 80% of viewers are more likely to watch the video to completion when closed captions are available.
Paginate your transcripts
This is more applicable for longer videos. Typically a longer video will produce a longer transcript.
How can this be effective?
Rather than squeezing 2,000 to 5,000 words into one page, a more effective SEO strategy will be to paginate your transcript. In other words, split your content into multiple pages.
By splitting your transcript content, you can inform search engines that you have more pages and you are able to take each page and optimize it for different keywords.
Not only will having multiple pages look good for your website, it makes it more likely for people to stay on your website to read. As a bonus, having multiple pages of your transcript will give you the opportunity to cross-link within your entire website and this will improve your overall rankings in search engines.
With companies leveraging on the internet to get more businesses, it can get very competitive especially when it comes to fighting for the first page in search engines.
Transcriptions services like that provided by Transn International Singapore will help companies save time and effort in transcribing your audio and video content so you can focus on getting ranked on the first page of search engines and generate more leads and sales for your business.