The relevancy of content writing and marketing should be considered an obvious strategy for any, if not, all businesses. It is a highly effective and profitable long-term strategy when implemented. However, majority of businesses aren’t implementing this strategy because of the following challenges:
Time and Effort versus Costs
Whether you’re a small-medium Enterprise (SME) or a multinational company (MNC), costs play a vital role is shaping your company’s future. Unless you are aware that content is a great way to expand your brand, drive customer engagements, generate long-term revenue, build loyalty, gain credibility and trusts from your customers and develop extensive exposure, most companies will find it too costly because it requires constant expenditure.
- If you decide to hire a content writer internally, there’ll be the additional salary cost involved.
- If you decide to outsource your content writing to a freelancer, there’ll be additional cost per content write-up which will add up as new content is required on a constant basis.
- If you decide to outsource to a content marketing agency, there’ll be the additional service fees involved on top of the retainer fees or contracts fees.
Furthermore, once your content has been produced, it needs to be distributed and marketed out to your target audience. In order to do this, there will be more costs involved.
Particularly for SMEs, this can be taxing and so, the better alternative is to stick to traditional marketing and selling.
Time and Effort versus Revenue Gains
How effective your content is can only be determined in the long run. That means, you will not see immediate results and this poses uncertainty for many businesses.
The common mindset when it comes to content writing and marketing is, “if it does not generate revenue now, then why implement it?”
The unfortunate reason why most businesses put content writing and marketing in their back seat is because they want to see revenue fast. This sets the unrealistic expectation because content builds trusts and credibility and trusts cannot be measured.
Lack of Understanding The Effectiveness of Content
Similar to how companies that have been doing traditional marketing for so many years know that digital marketing is a must but are unsure just how to go about executing it, this applies to content writing and marketing.
The lack of knowledge in knowing how effective content writing and marketing is, is vastly apparent. Even if companies are aware that they need to produce content to engage and attract their customers, they do not know how to go about writing content that connects with their customers. Knowledge in this element of marketing involves the psychology aspect of understanding your customers, right down to their very belief system and buying behaviour.
Because it requires so much effort when it comes to producing relevant content, many businesses give up and assume it does not work.
So, is content writing and marketing necessary for businesses?
The reason why 90% of businesses fail is because of one reason.
Content writing and marketing is a strategy similar to planting a seed in the soil. People walking by will never be able to see the seed but it takes constant care and watering that will bloom the seed into a tree. When it reaches that level, the exposure it gets to everyone around the area becomes prevalent.
Think of content writing and marketing as the seed. Your business is heavily reliant on your customers and in order to attract, interact and engage them, you need to produce relevant and useful content. That means, you must take care of the content you produce and how it gets distributed. Your brand matters and you wouldn’t want it to be tarnished because you content does not relate to your target audience right?
In the next Content Series #2, we will elaborate on the effectiveness of content writing and marketing for businesses and why it is a strategy businesses need to implement in order to capture a bigger portion of your market share.
At Transn International Singapore, we are the language solutions service provider that believes in producing relevant content writing and marketing for your customers. We take it up a notch by providing translation services in Singapore and worldwide, to businesses, for all the content your company produces. By translating your content into multiple languages, not only will it build trust and credibility for your brand, but you will stand a higher chance of connecting with your customers because speaking their language will make them feel comfortable around you.