What do translation services have to do with taking your business across the globe?
The biggest myth of going global is believing that it only applies to multinational companies and enterprises. This may be applicable during the early years when the internet first came about, but in today’s era and context, it is now far from the truth.
Advancements in technology, rapid growth of the internet, growing smartphone users and globalization have collectively created a more convenient and productive business environment which companies can leverage on to scale their businesses.
A study published by Sage Journals found that start-ups do not face any greater challenges expanding their businesses overseas during their early development as compared to those organizations who solely operate within the country itself. In today’s global economy, people across the world are open to the acceptance of foreign businesses.
This global acceptance has created more opportunities for companies and even individuals who have a great business idea to take their products and services globally. With reliable online platforms emerging, companies do not necessarily have to set up an office space or a brick and mortar shop in foreign land, saving huge amounts of costs. These costs then can be used for strategic purposes, which goes back to the question: What do translation services have to do with taking your business across the globe?
The 2 major keys that are crucial to the success of any business expanding overseas using digital media and platforms are COMMUNICATION and CONTENT.
Communication and content work hand-in-hand as one of the most powerful tools necessary to capture your target market and grow your return on investments. The challenge businesses, especially start-ups face, is the set of expectations they have of the new markets. Market research has to be done even before your business gets started on content. From knowing if there is a market for your products and services, whether the price points are suitable for the country’s population’s purchasing power, the competition level in the market, the target language of your audiences and the compliance of laws and regulations of the country. Data and insights collected through the research will be vital for your strategic planning.
How is communication and content related?
Content refers to the ability in capturing the attention of your target market. Companies penetrating new markets must know if the marketing content used to promote their Brand or products and services can connect with the audience. It defeats the purpose of writing a good piece of content if your target audience cannot relate to it.
Communication refers to the languages used to connect with your audience through content. It defeats the purpose of writing a good piece of content if your target market does not speak the language.
Lost in Translation? The Importance of Translation for New Market Penetration.
When running a marketing campaign, businesses need to ask the question: How fast are we able to capture the attention and establish a connection with the new audiences?
Simply by speaking their local language, you as a business will almost instantaneously garner attention. Take an example of meeting a new cold market prospect for the first time. How would you establish instant connection? Ifyou knew the prospect’s main spoken language was French and second language was English, would the prospect gain instant connection with you if you started the conversation in French or English?
Establishing your Brand in a new region becomes easier when your business can convey your marketing messages in their own mother tongue. This creates a commonality between your business and them. By translating all your products, services, Brand messages, content and collateral to the right language, will make your new audience feel comfortable with your Brand.
Translation is no longer an option to consider but a strategy that needs to be part of your business implementation. The most effective way to achieve this is to engage a language solutions service provider that provides professional translation services. Not only will it save time for your business but it will allow you to focus on your core business when going global.
A trusted partner like Transn International Singapore believes in producing relevant content writing and marketing for your customers. We take it up a notch by providing translation services not only in Singapore, but across the globe. By translating your content into multiple languages, not only will it build trust and credibility for your brand, but you will stand a higher chance of connecting with your customers.
Transn International Singapore provides services to major industries such as medical translation services, construction translation services, media translation services, financial translation services, logistics translation services, legal translation services and maritime translation services. Having a pool of expert translators within each specific industry, it brings us to the forefront of being able to translate your messages accurately and in accordance to proper legal requirements.