Since the start of 2017, there have been increasing trends in the language solutions industry and this saw a shift in demand for translation services. In a clear cut statement, every business wants to attract more customers and scale their revenue. Looking from a macro perspective, with the rising development of technology and the internet, the consumers are developing immensely fast, from their purchasing behaviour to their communication methods and decision making process.
How then do businesses have to make changes in order to adapt to consumer changing trends?
Here are 4 trends, making an impact in the language solutions industry:
Change in Customer and Client Experience
Advanced technology has changed the way people consume content. With mass market devices readily available, businesses need to either need to stay ahead of the game or catch up, and catch up fast.
Virtual Realty (VR) has been growing rapidly. Augmented Reality (AR) allows for content to be embedded in our world view. Application development, such as Enhanced GPS systems have increased interactions. Not only are gaming applications, like Pokémon have been mainstreaming but industry application are being used for surgery practice in healthcare industry and even maintenance and training for manufacturing and construction industry.
This has created the demand for translation services.
Whether you’re in the B2B or B2C industry, you need to know what your customers are doing, how they are interacting now, what platforms they are using and how they are communicating. That is why major messenger apps are incorporating translation features within them. It may not be accurate but there has been a rising demand.
Although 53.6% of the entire web content is in English, it is not the main language for many people. Even if English is their second language, they may not be as fluent and this may cause misunderstanding or misinterpretation of content from your website. It may not be intended but it will be perceived just because of language.
Initially the trend was to own a website for your business. This would put you on the map in the internet world. However, gone are those days. Now, with globalization being vastly prominent in many first world countries, many businesses are seeing the need to translate their website into multiple languages.
So it no longer matters whether you are running your business internationally or locally, like Singapore, the influx of foreigners is driving the demand up for translation services in Singapore and other parts of the world.
Rise in Long Tail Language Translation Services
It’s estimated that there are up to 7,000 different languages spoken around the world today, with some of those languages only having 1,000 or so linguists who can actually speak the language. Long Tail Languages refer to the minor languages spoken daily but not seen as a common language, unlike English, Mandarin, French or Russian.
Hence with more multi-lingual communities growing in countries, even language solutions service providers need to change and adapt to the growing trend. To have a pool of professional linguists who can translate mainstream languages is easy but to get highly trained and experienced linguists for long tail languages will forcibly drive the growth for translation companies to scale.
Impact of Video As A Communication Tool
According to Statistic Brain, 300 hours of video are uploaded to YouTube every single minute. The staggering figure is matched by equally impressive viewing numbers: 4.95 billion videos are viewed on YouTube every day, by 1.325 billion users.
Video is impactful and can create lasting memories. This is why many businesses are seeing the need to create and produce videos. With readily available tools online, it becomes easy to distribute videos to the market. However, what is the point of distributing your videos if your viewers can’t understand your language?
This January 2017, Netflix had announced to run a 12-episode Korean Drama and aims to stream it globally in 2018. They see the demand and they are riding the trend wave. There are many options on how businesses can use their videos to communicate a foreign language with their audiences. The most effective method is to engage a translation company that provide subtitling services and dubbing services. This will save time, cost, effort and resources.
Conclusively, the demand for translation services has increased tremendously and whether you are an individual or a business, you will somehow require language solutions.
For businesses coming to or operating in Singapore, we provide translation services, transcription services, subtitling services, interpretation services, and dubbing services. With more than 30,000 professional linguists worldwide, we are one of the most trusted translation companies in Singapore.
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