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Translation trends for 2018 are in the spill-over effect from the rapid increase in demand for translation services during 2017. This year will see the pace of business translation requirements grow even faster as multinational companies (MNCs) and small medium enterprises (SMEs), who are planning to expand internationally, find greater value in translation.
Companies are realising the need for language solutions services as a vital strategic move to grow their brand value, customer engagement and relations, business revenue and global relations and partnerships. It has now become a practical solution that companies need to include translation services into their company annual budget.
Translation is no longer that simple idea of just converting one language to another. Translation has become part of a business process. It is now a crucial element for business planning in the coming years. Unlike other industry niches, translation falls under the service industry that caters to all companies with a global presence, expansion plans, or are dealing with multilingual audiences.
Therefore, as a professional language solutions service provider, to stay ahead, we have to observe and analyse industries’ growth, economic development, and consumer demands.
We need to ride with the wave and not against it!
Here are the Top 3 translation trends, we believe, will make an impact for 2018 and the coming years:
Consumers search for videos all across the web in order to:
- Find solutions that will help to solve specific problems
- Find tutorials that will guide them in fulfilling specific tasks
- Gather knowledge and findings for research purposes
- Understand other consumer experiences before making informed decisions
- Enjoy entertainment value
The rise in video as a tool for communication has become one of the most highly sought after strategic move for companies, yet it is also one of the most tedious, time consuming and costly developments. However, the impact and results a video can make on a targeted audience will surpass the costs, multiple times over. Whether companies are providing informational videos, educational videos, product knowledge videos or marketing videos, getting videos translated will help companies to open up their business to a wider market, gaining more exposure.
Thanks to the internet and social media platforms, people from all walks of life, from different countries with different values, culture, beliefs, and background are now coming together as one, interacting and communicating with each other.
It is no longer about asking whether a translation feature should be added into the apps but it is now a necessity that an app must have a translation feature integrated.
One of the most effective strategy for application developers to grow their business, is to partner with a reputable language solutions service provider that are experienced in translating applications that cater to the global market. 2017 saw the demand for app translation rise and imagine what 2018 will have in store.
Evolution of Machine Translation
The biggest question has always been, “Will machine translation replace human translation?” Being one of the largest translation companies, at Transn, we believe that machine translation will not function independently without the need for human translation. They need to be integrated as one, intertwined to work as one.
No doubt, machines will always be faster than humans but what a machine can’t do is express cultural values through translation that a human can. The human evaluation will always be needed to produce the high quality deliverable.
Machine translation has evolved from direct word translation to a more hybrid system, called Neural Machine Translation (NMT) that is intelligent enough to understand patterns and meaning of sentences. With artificial intelligence, similar to the human brain, NMT will learn from a series of stimuli over a period of time, and run through complex algorithm to be able to produce translated text almost close to human translation.
The impact on language solutions services industry is experiencing a tremendous shift with technological advancement and Transn has been ahead of the game with its new development, called PowerEcho.
This new platform plans to make an impact in all industries and aims improve the entire workflow and project lifecycle for all translation requirements for businesses. That means, whether a business require maritime translation services, construction translation services, logistics translation services, media translation services, or any translation solutions from different industries, PowerEcho will enhance efficiency in project timeline and deliver the highest quality translation results.