Translation services have become a vital part in any industry for businesses worldwide. Many global organizations have realised the importance of having their business documents, marketing collaterals, website, software, and products translated to adapt to the localized regions they are targeting.
It has been statistically proven that conversion rates are almost guaranteed to increase when businesses market their products and services in their local language. It’s because, for one, they are able to comfortably relate to the company and it creates an instant “connection” with their target audience.
Take, for instance, if you’re living in Singapore and your spoken languages are English and Chinese. Are you able to connect with a company that advertises in French? Would it make a difference if you then saw the same ad in English or Chinese? The answer is “Yes”. There is a huge difference.
Speaking the local language of your target audience can quickly develop the sense of trust with your customers.
However, getting your business documents and marketing collaterals translated may not be as simple as it sounds. Translation for businesses requires:
- Accuracy in using the correct translated words
- Quality in sentence and grammar structure as well as
- Speaking the correct lingo
With rapid increase in technology, internet and in particular, social media, the one thing that connects everything together is Communication. Question is, are you taking advantage of this and ensuring your business is adapting to new voices?
This is the reason why major companies all over the world are spending huge amounts of money on world class business translators. There are different types of professional translation services catered to specific business needs. Most of these translation firms, just like Transn International Singapore, employ highly skilled business translators, all across the globe, in multiple industries, who have enormous experience in translation, and are able to provide high quality and accurate translation at a quicker turnaround time.
Translation services in Singapore is growing and companies need to widen their horizon in communicating the right message to the right audience in the right language.
What if you require translation urgently?
At times, when there are business developments requiring translation services, it is by far, most effective to engage a translation company. This is why top translation companies provide their services 24/7, especially when certified translation is needed.
In the case of huge project requirements, a professional translation company will be able to get several professional translators to handle multiple tasks at the same time and upon completion, they will provide professional proof readers to vet through the translation works to ensure that accuracy and quality are prevalent before submitting the final works to the customer.
No one will be able to understand and connect with you if you are not speaking their language.
Have you ever experienced going into a retail shop to purchase products and you speak with the customer support only to realise they can’t understand what you are saying? Did you feel frustrated? Was it with the individual or the company?
By nature, people will never remember the good things about your Brand or company but they will remember you for the bad experience. It is all about customer experience and all this starts with communication.
Translation services in Singapore is growing and it’s time companies leverage on new technology and services, like Transn International Singapore, to start communicating the right message to the right audience in the right language.