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Translation services are no longer an optional strategy for businesses to consider. They have become a vital requirement for businesses to integrate into their strategic plans. There have been many developments, improvements, evolution and growth over the past few years in the language solutions services industry and period couldn’t be any more perfect.
With globalization predominant is many first world countries.
With the internet evolving to connect diverse population.
With businesses crossing borders and going global.
With technology advancing to break language barriers.
This is just the beginning.
Back in 2014, we saw the CEO and Founder of Facebook, Mark Zuckerberg broke the language barriers and impressed the world when he displayed his linguistic feat during, in Mandarin, during his Q&A at Tshinghua University in Beijing. He reminded everyone, not only China but the rest of the world that “In today’s global market, effective communication functions as the starting point for successful business growth. As any good salesperson knows, speak their language and you’re halfway there. Getting your message across in a local language is an essential way to foster market entry.”
Being a large MNC corporation, Facebook has been at the forefront of breaking the language barrier with their every day users through the use of artificial intelligence. They have a team of dedicated researchers who have made their findings and methods publicly available so that developers can use it to build translation and other language solutions tools. Their methods use a technology called Convolution Neural Network that is prevalent for image processing and machine learning.
Facebook is just one of the few companies who recognise the need for translation services and integration of language solutions into their business model and platform.
According to Common Sense Advisory’s in-depth research on how localization costs and benefits companies, majority of companies are not willing to spend on translation services and barely account for such solutions in their budget. However, Fortune 500 Multinational Corporations are moving ahead of this native perception and have expanded their translation budget by 1.5 times.
More findings indicated:
- 66% of Fortune 500 retail company websites have yet to translate or localize their websites
- 70% of Internet users are not native English speakers
- Less than 1% of companies’ marketing or R&D’s investments are spent on localization
Where does this leave us?
The language solutions services industry is just a small plant waiting to grow into a tree. At this early stage, Fortune 500 companies are leading the way in incorporating translation services and other language solutions services into their business.
Costs may no longer be the deciding factor on whether they should engage a language solutions service provider but rather, translation services have become a necessary strategic move to interact with customers, engage new foreign markets and embrace globalisation.
Companies may find it tedious and a time-consuming process to get their products and services, websites, application, marketing collateral and documents translated into one or more languages. Hence some companies do not proceed and those who do find it a bigger hassle to find and hire a good, professional translator who has experiences in their industry and be able to produce high quality translation works in a short period of time. One of the most effective methods in solving this problem is to engage a professional language solutions service provider.
Like Transn, we are at the forefront of our industry and being one of the giants in Asia, not only do we have a pool of professional translators, from all over the world, but the relevant and suitable ones within their respective industry. Providing services such as Legal Translation Services, Maritime Translation Services, Construction Translation Services, Finance Translation Services, Logistics Translation Services, Interpretation Services, Transcription Services, Localization and Subtitling Services, we ensure that when you are growing your business or expanding in to new markets, we will ease that burden for you. With quick turnover rate and high-quality results, we can take it one step further.
Our new platform, called PowerEcho, will solve all the problems companies face when undertaking translation services. PowerEcho was build by our highly trained team of developers who have been in the language solutions services industry for many years. It is a knowledge-based social platform that connects companies with human-machine translation element. The human; being the translator and the machine; being our artificial intelligence tool. This platform aims to help companies and translators work on different project requirements, enhancing efficiency, real-time communication, and translation productivity and quality.
To stay ahead of your competition, to penetrate new markets and gain attraction with your audience quickly, to communicate your Brand and connect with your customers, it’s time companies take translation, not as a side note, but as a strategic move.