Whether you’re in Singapore, Malaysia, Indonesia, China, Japan, Korea or even in the United States, Australia or anywhere around the world, businesses require transcription services for many reasons, especially when it comes to marketing and products.
As the growing trend shows that video and audio are essential tools for growing your business online, companies need to take full advantage of them. But the common questions are:
- What is the need for transcription services when dealing with multimedia?
- What are the benefits of getting audio and video transcribed when, as a standalone, they are good enough?
As simple as it sounds, the main reasons are attain, attract and cater to a wider range of your target audience. Having your audio and video transcribed:
Creates more value. Converting your video into audio and transcribing it into text will create a more valued perception of your products. Customers are willing to spend when they believe they are getting more value from the products they purchase. Therefore, this will allow you to increase your product price point.
Encourages flexibility of time. The content variety of your products will allow individuals to absorb knowledge anytime of the day, even during busy schedule. What does that mean?
If you are on a computer, at home or in the office, you will be able to watch the video and if you are required to rush to another location but do not have the time to complete the video, you can continue listening to the audio in the car or from your phone. If you are taking public transport and prefer reading, then transcripts will be very useful.
Caters to all types of individuals. Fully transcribed products will benefit a full spectrum of those who may be visual learners, auditory learners or individuals who prefer reading.
Transcription services in Singapore have been growing, due to the fast paced lifestyles of the society. Businesses need to know that in order to tap on this; you can never force your customers to do something they don’t want, let alone, knowing they do not have the time to do it.
Amorepacific Chairman Suh Kyung-Bae talks about the company’s journey from its beginnings as a door-to-door cosmetics business to cracking the Chinese market.
(Source: Image and Video are credits of CNBC: Managing Asia)
Companies Need To Make Their Products Convenient.
There is a need to adapt and cater to this fast-pace lifestyle and if you create those variations of your products, it becomes more convenient for your customers.
When customers realise the convenience your business provides, they will remember you.
Although companies are slowly seeing the need for transcription services, some feel they can just do it in-house but there are problems. Why many companies don’t end up transcribing is simply because they face language barrier and find it very time consuming.
One of the most effective methods to counter this is to engage a professional language solutions company. One with experienced transcribers who can dedicate the time and effort to ensure your products are of high value.
Whether you require transcription for internal use or product development, being in a country like Singapore where education is highly acclaimed, transcription services in Singapore can produce some of the highest quality results beneficial to your company and your customers.